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Category: Branding

How New Technology Impacts Digital Marketing Campaigns

January 8, 2018

How New Technology Impacts Digital Marketing Campaigns

The increasing use of mobiles and wearable devices is leading to a transformation in marketing. One of the challenges brands face is how to effectively connect with the audience through all these devices in real time and generate relevant and result-oriented marketing campaigns. New technologies and techniques impact digital marketing in an enormous way. To … Continue reading “How New Technology Impacts Digital Marketing Campaigns”

Critical Reasons Why Your Business Website Should Be Responsive

November 21, 2017

Critical Reasons Why Your Business Website Should Be Responsive

It is no longer a surprise that mobile usage has reached an unprecedented level. This is a mobile-first era where more than 50% of web traffic comes from mobile and other hand-held devices. With this stratospheric rise in mobile usage, your online marketing efforts will go down the drain if your business website does not … Continue reading “Critical Reasons Why Your Business Website Should Be Responsive”

Understanding the Basics of Branding

May 31, 2017

Understanding the Basics of Branding

Let’s start with an assumption that you either represent a business and not exactly a brand or you represent a brand but your brand does not represent what your business is all about. Branding has become one of the most important aspects of any business whether small or large. A carefully constructed and effective brand … Continue reading “Understanding the Basics of Branding”

What Is Corporate Branding And How Is It Done?

August 31, 2016

What Is Corporate Branding And How Is It Done?

Updated April 27, 2020 Corporate branding is a very comprehensive term which covers all of the marketing affairs of a professional company and their association with each other. In a more sophisticated way, we can say that a corporate brand is a philosophy or core value of a business, set to a theme. Corporate branding … Continue reading “What Is Corporate Branding And How Is It Done?”

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